Now video marketing isn’t a new revolutionary stream of marketing to gain customers and sell products. However, it is a tool that more and more businesses have started to realise how important it is to use to convert and make sales in every industry.
We aren’t talking about just uploading your brand marketing video to your YouTube channel and hoping perspective clients stumble across it. No, we’re talking about the importance of using video across every platform your business utilises.
Businesses are now hiring dedicated videographers and video editors to create consistent, premium content for their on-going brand campaigns. Tying in a strong social media strategy with premium video content is the formula to business success in an ever-growing competitive digital environment.
Researchers predict by the 2019 80% of the Internets traffic is going to be video, so if you haven’t jumped on the bandwagon of creating video content for your brand now is the time!
Why do you need to be investing in video for your brand?
The team from Hubspot Research carried out research and they concluded that more than 50% of consumers expect to see branded video content from businesses
Video can aid a business’s marketing and social strategic goals in many ways.
Increases Brand Awareness
Businesses use video on social media platforms to drive consumers to their website. Video is an extremely effective tool to keep consumers on your website longer and learn more about your brand. Video can help consumers visualise your brand.
– Brand Story Video – Through engaging storytelling tell your inner story of your brand to help consumers understand your WHY and how you came to be. This piece will be inline with your mission statement and brand vision and will be a flagship piece to showcase prospective clients.
– Client Testimonials – Client testimonials build credibility and trust within your audience. They can engage with the consumer as they’re real people given real reviews. For business, they’re a powerful email marketing tool and they’re easily shareable on social media.
Educates Your Audience
Having problems explaining your product/service to your audience? Is your digital content engaging? Video is the perfect tool to help prospective customers and new customers understand how to use a product or service while reinforcing the value it adds to their lives.
97% of businesses say video has helped their users better understand their product or service, and 95% of people have watched an explainer video to learn more about a product or service.
Video can help consumers understand your product/service in a matter of seconds. Social media has allowed audiences to consume more and more content than ever before, therefore it is paramount to create engaging video content that your audiences understand your business’s within seconds, this is only possible through video.
81% of people say a brand’s video has convinced them to purchase a product or service, and 79% of people say a video has convinced them to buy a piece of software or an application. Video has the power to show and promote products in ways text and photos can’t, making it a key tool in the sales process.
All in all, video is the most powerful tool for advertising. Video is not slowing down and as a business, it is an essential tool to be utilised in your marketing strategy across all social and digital platforms. When video is put into play with a strong digital marketing strategy, you will always be onto a winner.