Love Leggings is a relatively new brand and to compete in this crowded commercial space they needed video social ads to support the worldwide launch.

The brief was fairly fluid, in that we had full creative freedom for the social media campaign series – as long as we captured all of the variations of their leggings from sports to maternity to lifestyle.

We maximised our time in a professional studio space and captured a number of shorter films with varied backdrops and activity. In collaboration with Grant Ritchie Photography we also captured a series of images to be used across social channels and website publications.