The brief was a simple one: showcase 49Winters unique and luxe outerwear system of jackets in a brand and social series of films. Working to a storyboard, we featured all of the key elements of these versatile jackets for men and women, using models that reflected their target audience.

The final suite of films and included a longer brand lifestyle film and four shorter films for social media campaigns. In collaboration with Grant Ritchie Photography we created a suite of photography to be placed across social media and website publications.