Stepping into the world of video is one of the best decisions you can make as a company.
81% of people say a brand’s video has convinced them to purchase a product or service, and 79% of people say a video has convinced them to buy a piece of software or an application. Video has the power to show and promote products in ways text and photos can’t, making it a key tool in the sales process.
H&B Sensors is a family-run business that constructs industry-leading temperature sensors that ship worldwide. We had an enquiry in our inbox from H&B Sensors who had discovered us through a brand project we did with Pallant Digital. They loved the look and feel of the product and wanted a similar project for the H&B Sensors brand.
We have never worked in this sector before so it was of up most importance for us to fully understand the brand, the product, who they work with and who their target market is. This phase ‘Understand Your Brand’ is part one of our unique process strategy to create the best possible product our clients. From here we go onto pre-production, production and post-production of the product.
We landed on the idea of creating a brand film that that showcased a product from development to shipping, whilst also conveying more about H&B Sensors and featuring their team. This way perspective clients could get an insight into the world of H&B Sensors.
When it came to the shoot day we couldn’t be happier on how the day went. The team were so welcoming and got stuck in on the filming process where they were needed. It was important for the team to showcase their personalities and friendly approach to business and we did just that.
One of the challenges of filming in a live production environment is not disrupting the operation of the business. However through a detailed plan and considered direction on the day of filming, this was all managed without interrupting the day to day business.
Find out more about our filming process by having a look at the behind the scenes video too.
“RLW Film was well prepared and flexible, my staff had a great day filming and it created a real buzz around the factory. The finished film was awesome, it far exceed my expectations and the feedback from our customers has been very positive. I’m looking forward to working with RLW Film on our next project.”